Don’t keep your coaching to yourself
From the desk of coach Jen Waller
Dear Want to be Coach,
So you have fallen in love with coaching;
you’ve invested time, money and effort into your passion. It feels like you have truly found your purpose.
Yet you have not yet coached “real people”.
The thought is something you find terrifying, it is one thing coaching whilst you’re training but it is very different thinking of doing that “in the real world”
Is your head full of thoughts and questions such as:
- Am I good enough?
- Will a client be able to tell I’m a new coach?
- What if I do something wrong?
- Why would anyone want me as their coach? …

How many of the following feel familiar to you?
Coaching is your purpose but you either don’t know how to take that forward or fear/procrastination has held you back.
You felt safe during training but “going it alone” as you take your first steps towards doing more with your coaching is scary
You want to escape the job you’re currently in
You are uncertain how to use your skills with someone who isn’t also training to be a coach
You are fed up with not being your own boss
You really want to avoid wasting all the time, effort and money you have already invested in coaching
I remember vividly how scary I found making that transition from working with people in a training context to one in the real world environment.
If I’m honest, and with the benefit of hindsight, I can now see that I “put off” starting to work with “real people”. I was really good at being busy doing things I “just needed” to do before working with a “real coaching client”.
At the time I was also working with my own talented coach who had the experience to identify what was happening and support me with that transition to working with “real coaching clients”.
I now see others falling into the same trap, They just need to:
- set up a website,
- create their welcome pack,
- decide their niche etc all before coaching a real person…

The thing is that the “I just need to” list either:
- just keeps growing so that they never actually do the thing they love – coaching.
- they get stuck on one aspect and you never start actually coaching.
This does not have to be the case!
I have created a program to support you to start coaching real people in 90 days.
I’m going to be up front with you here and say that whilst this will lay the foundations for you starting your own coaching business – if that’s what you want to do, the focus is upon getting you coaching.
This is not a promise that in 90 days you will have a full and established coaching practice so that you can leave a job that you hate and are bringing in a 6 figure income by doing something that you love.
It is a program that when you show up powerfully and take action you will be coaching real people and so much more comfortably than when you started. If you want to have your own coaching practice this is also a program that will move you forward much quicker.
During the 90 days you will find that we will work together so that you start coaching real people even if you currently:
Find you are not taking action as you’re not 100% perfect
You don’t think you are skilful enough
You’re not sure how to “advertise” yourself
You don’t know how to entice people into coaching
Here are just some of the results that are possible for you in our time together:
Actually be coaching real people!
Overcome your fear about coaching
Feel happier with the prospect of someone giving you money for your coaching
Identify how to charge for your coaching
Move closer to becoming the coach you really want to be
Collect feedback/testimonials from people you’ve coached
Have created a Welcome Pack that you are using with your coaching clients
Here’s what you will receive as a VIP client in this Start coaching real people in 90 days:
An in-depth virtual VIP coaching and consulting day with me, where we will accomplish the following:
- Create your welcome pack to use with your first clients
- Identify coaching opportunities already available to you
- Pinpoint and coach you on your biggest starting coaching real people stuck points
- Have you leaving the day feeling more prepared to coach real people
Your VIP day will take place entirely over the phone – no expensive travel required! (Rest assured, we will take regular breaks so that we stay refreshed and allow you to get the most from the day.)
Detailed welcome pack including pre-session action assignments to help us both show up for your VIP day focussed, energised and ready to hit the ground running
7 Private coaching calls following from your VIP day there will be scheduled weekly private coaching calls providing on-going support, encouragement and accountability as you implement all you’ve learnt and start coaching real people.
Celebration call At the end of your 90 days we will have a call that celebrates the progress that you have made and to identify an action plan for you as you enter the next exciting stage of your coaching career.
Priority email access for quick questions, “check-in” support and to share your successes
Weekly email reports As a coach you will appreciate, or come to appreciate, the difference accountability makes. Your weekly report is just one aspect designed to keep you on course and get you easily coaching real people.
Checklists, calculators, coaching question examples from my own coaching as needed. I’m committed to helping you implement quickly and start coaching real people. Over the years I’ve created my own checklists and resources for my own personal and individual client use.
Coaching business resource list I must have spent hundreds of hours researching various business resources. If a coaching practice is ultimately what you want feel free to use this list and save yourself time do so much research.

When you choose the full payment option, you will automatically qualify for these additional valuable bonuses:
Hand picked books/CD’s chosen especially for you, one sent out each month to compliment and enhance our work together.
Coaching Feedback and Observation session. If one of your concerns about coaching real people is about the current standard of your coaching then this phone session is an opportunity for you to focus upon your coaching skills.
I know that it can feel a big decision to step forward and invest in yourself and your coaching. I want to do everything I can to support you in making the right decision for you.
That’s why I also offer you my personal happiness guarantee – If after the first month you are not happy with “Start coaching real people in 90 days” just let me know and I will happily refund your money out of my own pocket – no hassles, no problems.

Why am I offering a personal happiness guarantee?
Firstly, you have PLENTY of time to make an informed decision, yet still take action now. One of the things that can get in the way of coaches building successful practices is not taking decisive action.
I’m on a mission to support, nurture and encourage coaching skills and talents from non-coach to coach and beyond. If you truly feel that I haven’t delivered on the promise I’ve made to you in this letter, then I don’t want your money. Like you, I started my business to be of service to people I care about. It really is that simple.
You can figure it all out on your own… spend many hours and money on developing these skills on your own… but I’m willing to bet that you’d rather spend that time doing what you love.
If you have read this far then I suspect that you are interested in the price.

Your investment for this is either:
One payment of £1329
or
Three monthly instalments of £497
Want to Start Coaching Real People in 90 Days? Then lets talk, click here to set up a time for us to talk about making this happen for you.
Still got questions? Let me answer them for you by clicking here
I want to leave you with a question:
What if you didn’t scare yourself out of your potential? What is your next step?

Love

P.S The link to schedule a time to talk is here.